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Stepping into the Darkness:
Building the Fête en Noire Marketing Campaign

Click any of the following images to view larger:

The popular summer gala, Fête en Blanc, has grown exponentially into the “it” party of the year. The event is organized by Joe Hess with his committee of enthusiastic individuals and business owners who contribute in masterminding the staple-mark affair. Guests enter the pop-up location in Lancaster (which changes each year) in white fashion armed with their own food, drink, tables, chairs, and place settings for a lively experience that is free to enter for those who have requested an invitation and obtained tickets. Beyond having fun, the purpose of Fête en Blanc is to bond our local community and contribute to charitable causes through donation.

The team at Espial Design Group was thrilled when approached with the opportunity to devise a marketing campaign for Joe’s latest conception, Fête en Noire. The goal for the new “party in black” was to pull party-goers from winter hibernation for a night of mystery, intrigue, and subtle sexy tones while giving back to charity and helping to offset the ever growing costs of the popular summer event. Taking place at the Railroad Museum of Pennsylvania, Fête en Noire promised to entertain their audience with out-of-the-box performers, a live art auction with pieces by local artists, appetizers from nine different vendors, and a full bar.

To market the event, we devised a visual plan that enlisted model Ashley Velez as the face of the Fête en Noire campaign. With Ashley on board, we called up Revelo advertiser, John Spidaliere of Lanc Living, for a location for our video and photo shoot. John delivered with a stunning, vacant home on East King Street and on a day in November we began setting up our 5-hour-session with a number of playful props. Finch Jewelers and Nicole Taylor Boutique decked out Ashley in their wears and thus our creative vision came to life.

After photo and video edits had their final stamp of approval, the team took the campaign online to unveil the Fête en Noire announcement to the public. The response was incredible. Throughout the campaign, inquiries, sponsorship requests, and posts of excitement came flooding in. The buzz that was created helped to sell out the four ticketed time slots within 30 seconds each!

It has been an honor to work with Joe and the Fête committee to make Fête en Noire a reality and success. The new friends that we have made along the way have, for us, exceeded the goal of warming the cold winter months. We look forward to another spectacular party at this year’s Fête en Blanc!

Are you in need of a marketing campaign for your business or event?
Contact Espial Design Group at info@espialdesigngroup.com or (717) 364-4444 and let us help promote you!

Why Your Logo Files Are Important

Perhaps you just started your business or made the decision to rebrand. If you had invested in a professional design company to brand your new venture or refresh, you likely had spent plenty of time and money to assure that your logo was absolutely perfect — a visual expression of your company’s goals. The font is spot on. The Pantone blue in the illustrated bird is the perfect reflection of your grandmother’s eye color. The tagline is exactly how you imagined it after polling your closest friends for their opinion. The logo is a done deal and you have unleashed it onto your clientele like a firework display on the Fourth of July.

Now what?Read More

The Jig is Up. The News is Out: Making Revelo Magazine a Reality

Dream a Little Dream

It has always been important to me to use Espial Design Group as a means to fulfill our dreams. Prior to our first official meeting, I asked our team to come prepared with projects that they have always wanted to be a part of. They enthusiastically arrived, armed with ideas to pitch, and together we devised ways to make those dream projects a reality. Among the most compelling topics were photographing everyday people and video documentaries. At some point that weekday morning, one team member asked, “so, are we done with publications?”Read More

Todd Geiger: Account Manager

Inspiration comes to me in many shapes and forms. I could look at anything and get inspired in one way or another. The world we live in is an amazing place! Here are a few of my kick-starters for creativity:Read More

Espial Design Group and the Great Wide Search for Inspiration

Comic via Verbal Vomit on Facebook

Not all creative people are created equally. For some, finding artsy inspiration comes from exploring the visual triumphs of like-minded people, while others prefer solitude and a killer music soundtrack. Either way, our multi-media guru, Chris Ruch, said it best in one of his recent social media posts…

“Creating often involves thinking, waiting, anguishing, observing, researching… many things other than actually “making”… but they all play a part. When you hire an artist, designer, musician, writer, etc.… you are paying for their experience… everything they’ve learned, observed, read, thought, and have done plays a part in making your project shine.”

So, how does one encourage the creative bug to take a nibble? We’re polling our highly dedicated staff of visual magicians and asked them how they get inspired. Here’s the first post of our series, stay tuned for more!Read More

It Pays to be the Funny Guy: The Power of Humor in Advertising

With the inevitable doom and gloom that surrounds the world, humor is a tool that often keeps one from leaping off of the proverbial bridge. In advertising, it becomes a way to engage the audience to keep coming back for more. What better way to push a product to a specific demographic than to give a little love tap to the funny bone?Read More

Invaluable Knowledge: A Journey of Discovery with Greg Orth of Sandler Training®

Walking into Sandler Training®’s Foundation Program for the first time, I was nervous. Would I have to speak in front of people? Would we be broken into groups and forced to work with strangers? What if I answered questions incorrectly? After that first class, I found out that I only have my DISC style to blame for these over-analytical woes and luckily my worried mind was quickly put to ease.Read More

Darn this Door!: “Norman Doors” and the Frustration of Form over Function

Let’s talk about doors.

In 2007 I purchased a Honda Element after falling in love with the versatility of their design. They are the Transformer of vehicles—incredibly spacious, each seat folds completely flat for sleeping purposes, the back seats fold up to the sides for hauling or can easily be removed by one person for even more room, the plastic floors and water resistant upholstery is convenient for mess, and they offer countless aftermarket parts for just about any situation. Needless to say, the Element is the ultimate travel car. The plan was to drive mine until it parishes to the great junkyard in the sky (fingers crossed that doesn’t happen any time soon) and then purchase a new one. Much to my disappointment, Honda discontinued the Element in 2011. 😭Read More

Title Sequences

Picture yourself settling in for the evening, remote in hand, anxiously awaiting the beginning of your favorite program. You know the theme song by heart. Anticipation builds as the opening credits roll across the screen. If you are patient enough to avoid skipping through those credits, you may just catch a glimpse of pure genius.Read More